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Advertising on YouTube Should I place ads on YouTube?
We all know and use YouTube as an advertising platform, to learn new things, or just to pass the time.
YouTube is often used as a search engine seeing as there are lots of educational videos and tutorials on the platform.
Some fact facts about YouTube
YouTube was founded by Chad Hurley, Steve Chen and Jawed Karim, and went online for the first time on Valentine’s Day (14 February) 2005.
The very first video posted to YouTube was called Me at the zoo, which was uploaded by one of the founders, Jawed Karim, on 23 April 2005.
YouTube was purchased by Google on 9 October 2006 for the equivalent of 1.31 billion euros (in shares).
Analyses have shown that 500 hours of content are uploaded to YouTube every minute.
According to another analysis, YouTube’s viewership by age is very similar in Austria and Switzerland.
- 20% 15–24 year olds
- 20% 25–34 year olds
- 18% 35–44 year olds
- 17% 45–54 year olds
- 25% 55+ year olds
This goes to show the platform is just as popular with young and older users.
A statistic from Statista (in German) shows that in January 2021, YouTube was the second-most used social media platform after Facebook.
What is YouTube?
On this platform you can find funny videos, picture videos, tutorials, advertising videos, film excerpts, trailers, music videos, footage from open-air events/concerts as well as videos on political and social issues. In other words, practically everything that can be filmed in any way.
These videos are uploaded by influencers, sportspeople, retailers, as well as by private individuals with the aim of drawing attention to certain issues.
Anyone can set up their own YouTube channel to try and get their own videos and messages out to other people.
As a retailer, is it worth having my own YouTube channel?
There is no easy yes or no answer to this question. Instead, it’s a good idea to take a closer look at your target audience.
Many factors play a major role here.
- Does my target audience use YouTube?
- Can I make videos?
- Do I have the staff and equipment I need, or can an agency take care of this for me?
- Do I want to create tutorials, picture videos and/or product videos?
- Do I specifically want these videos to be ads?
In summary
Seeing as YouTube videos can be embedded on other social media channels and websites with relative ease, which in turn means it’s fairly easy to reach quite a wide audience, it’s certainly worth giving the prospect of creating your own channel some thought.
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