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Competence Center Digital Commerce Expertise for you

Get started with digital commerce

Welcome to your expert platform for all things digital commerce. Come and discover handy tips and tricks to get you on the right path on your digital journey.

Do you want to approach your journey in a more focused way and with personal support? Our experts are at the cutting edge and will be pleased to advise you. Let’s successfully overcome these challenges together.

06.08.2019

Giving customers a face

Different customer types are given a face by means of personas. Businesses use such models to deepen their understanding of customer requirements.

03.07.2019

Is YouTube worth it for retailers?

How significant is YouTube as a digital touchpoint in online retail? And how can retailers use the video portal in the customer journey?
18.06.2019

Augmented reality

Augmented reality marketing: inspiration is vital for success!
04.06.2019

Heavens, we’ve forgotten the customer – so what does he want?

The online shop has a fresh and modern look. All the processes work perfectly, but the customers aren’t buying anything. So what’s gone wrong?
14.05.2019

Interview with Prof. Martina Dalla Vecchia

The Internet is the driver for digital marketing and sales. What’s changed? We need to serve two target groups: people and machines. With the right...

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