Studies

Knowledge gives you an edge Ensuring we are equipped to face the challenges of tomorrow

Success in digital commerce is not possible without extensive knowledge. For online retail and the marketing associated with it, it is essential to know the market and the customer. At the Digital Commerce Competence Center, we do not just incorporate this appreciation into our consulting services; we also are heavily involved in developing and distributing knowledge.

Returns in Swiss online retail

Returns are a key element of online retail. For online retailers, returns are primarily an economic concern. For customers, returns mean an additional expense. Returns are also a matter of sustainability. Our studies and expert interviews offer exciting insights.

Find out more
Direct-to-consumer – how manufacturers can succeed in selling directly

Swiss Post carried out a study on the D2C market in German-speaking countries in conjunction with the University of St. Gallen and Spryker Systems GmbH. Interesting results and practical tools have emerged based on an overall market analysis and discussions with selected companies.

Find out more
Each year, the GfK Monitor Switzerland examines purchasing behaviour in the Swiss online retail market

Last year, Swiss consumers purchased goods worth CHF 14 billion. This represents a slight decline of 2.8 percent year-on-year.

To the full study (German version)

We are proud to be partners with renowned universities and universities of applied sciences. We hold regular discussions with them and conduct joint research into the future of logistics, retail and social issues.