Mesmerize with moving images

Use the magic of film to inspire your guests, convey emotions and capture important content at your next event. Let me tell you about some formats that work well in my top 5 ideas for cinematic events.

Invitation in video format

Enchant your guests right from the outset and start storytelling your event with the invitation itself. An invitation in the form of a gripping and creative video is guaranteed to get people’s attention. Whether in animated or classic short film format, the sky’s the limit as far as creativity is concerned. With the technical resources available today, videos can also be easily personalized, for example by visually integrating the name of the guest into the video or story. Let your guests’ experience begin from the very first moment.

Event film

For an event film, we look beyond the classic format, where we recall the experience with a short clip days after the event. Surprise your guests by showing them clips on the very same day. These can be in the form of a creative compilation of the highlights, short statements from the participants or a look behind the scenes, and they will definitely make for a refreshing change to your programme.

Live broadcast

Broadcasting an event live is the ideal solution to allowing as many people as possible to participate. In addition to being technical flawless, it’s important to ensure that the event experience remains as intense as possible for your online participants. Let your online guests interact with a question tool, provide an online yoga session to loosen things up or send out parcels of aperitifs in advance for a virtual toast together. Event companies have been working hard during the pandemic and offer many innovative solutions.

Film shooting as an experience

Another possibility is to let your participants experience the magic of film up close by producing their own short film. An unforgettable experience, where participants work together to develop a story with the help of a professional film-maker and get in front of the cameras themselves as actors and actresses. The culmination of the event is the film premiere on the same day, and the finished film will remind people of this unique experience for a long time to come.

Expert media library

The search for experts to give presentations at an event is generally a time-consuming process. So it’s a shame if this valuable content is not captured. Short, compact videos about key takeaways give us the opportunity to continue to benefit from expert knowledge. The content generated can be used for example to create a media library, allowing participants or anyone else interested to benefit from accumulated knowledge after the event.

Audiovisual content already plays a key role in corporate communication and it will continue to grow in importance in the future. Take advantage of the many opportunities to inspire your visitors with moving images before, during and after the event – it’ll reap rewards. Your event is guaranteed to leave a lasting impression.

Due to the current situation, Connecta Bern will again be held as a digital event in 2021. Connecta is renowned for shining a light on the diverse nature of digitization and this year will be no different with content presented across the three formats of Connecta Blog, Connecta TV and Connecta Talk. Find out more here: www.swisspost.ch/connecta.