Online retailer study 2023 Finger on the pulse of Swiss online retail
What currently motivates online retailers? How do they deal with challenges? And how is potential identified and harnessed?
Get comprehensive insight into Swiss e-commerce:
- Marketing online shops
- Use of automation and artificial intelligence
- Digital marketplaces
- Loyalty and customer retention
- Sustainability and strategic topics
- Expert interviews
The online retailer study was carried out by Swiss Post and the Institute for Communication and Marketing (IKM) at the Lucerne University of Applied Sciences and Arts. The results are rounded out by interviews with experts as well as recommendations for action.
Highlights of the retailer survey 2023
