Trend indicator 2023

E-commerce trend indicator Customer survey 2023

What are the moods and habits in Swiss online retail? Which online marketplaces are particularly popular and why do consumers shop there?

The following themes along the e-commerce value chain have been surveyed:

  • Marketing
  • Ordering
  • Virtual marketplaces
  • Payment
  • Logistics and sustainability
  • Returns
  • Customer support

The study was carried out by Swiss Post and the University of Applied Sciences in Business Administration Zurich (HWZ).

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Highlights of the customer survey 2023

e-commerce trend indicator highlights 2023

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