Online retailer study 2025 Challenges and trends in online retail
Online retail is undergoing a dynamic change: increasing pressure, more competition from abroad and technological developments such as artificial intelligence are shaping the online retail market. What is the mood among retailers in Swiss online retail? How do they deal with challenges and which sales channels do they use? The FHNW Online Retailer Study 2025, which Swiss Post was supporting, provides comprehensive insights and highlights challenges and trends that are shaping the market.
The following topics were covered in the online retailer study:
- Digital marketplaces & platforms
- Social commerce & TikTok shops
- AI in e-commerce
- Challenges in e-commerce
- Online shop and payment systems
Download the online retailer study 2025 now: