Trend indicator

What are the trends and habits in Swiss online retail? Which online marketplaces are particularly popular and why do consumers shop there?

The following themes in the e-commerce value chain have been surveyed:

• Marketing
• Ordering
• Virtual marketplaces
• Payment
• Logistics and sustainability
• Returns
• Customer support

This study was conducted by Swiss Post together with the University of Applied Sciences in Business Administration Zurich (HWZ).

Download it now