Trend indicator 2023

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Key visual for e-commerce trend indicator 2023

Consumer confidence
Focus on ordering, marketplaces and sustainability

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E-commerce trend indicator Customer survey 2023

What are the moods and habits in Swiss online retail? Which online marketplaces are particularly popular and why do consumers shop there?

The following themes along the e-commerce value chain have been surveyed:

  • Marketing
  • Ordering
  • Virtual marketplaces
  • Payment
  • Logistics and sustainability
  • Returns
  • Customer support

The study was carried out by Swiss Post and the University of Applied Sciences in Business Administration Zurich (HWZ).

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Highlights of the customer survey 2023

e-commerce trend indicator highlights 2023

Learn more about further studies

Swiss online retailer study 2023

What currently motivates online retailers? How do they deal with challenges? And how is potential identified and exploited?

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key visual 2023 swiss online retail study

Returns study 2022

With the returns study, you receive comprehensive insight into returns management in Swiss e-commerce.

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Online marketplaces in Switzerland

Online retail has seen a steady increase in recent years. As part of this, online retail revenues have shifted towards marketplaces.

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