Direct-to-consumer – how manufacturers can succeed in selling directly
D2C is already very widespread. But the number of companies that provide their own online shop varies significantly across sectors.
The surveyed companies are at very different levels of maturity in D2C. This is reflected in both the share of revenue from D2C and the energy the companies invest in their shops.
Based on the data we gathered, we were able to identify three groups among the companies: followers, strategists and pure players.
Opportunities and challenges
Through countless conversations with companies active in D2C retail, we formed a good picture of the real opportunities and challenges.
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Download the whole study and discover additional key information on the topic of D2C. We’ve also put together a set of practical tools to help you advance in D2C.
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